Content Marketer

Bengaluru / Hybrid

1-4 Years

Content Marketer

Bengaluru / Hybrid

1-4 Years

About GoSuper EdTech

At GoSuper EdTech, we are a team of passionate innovators dedicated to reshaping the education sector through cutting-edge technology.

Our mission is to make high-quality education accessible, efficient, and impactful for everyone. With a global footprint and a deep understanding of local needs, we bridge traditional education with modern, AI-driven solutions.

We're building a new kind of learning platform — where community, AI, and SaaS intersect to create scalable, personalized experiences for millions of learners.

If you're driven by high-impact challenges, product ownership, and meaningful work, GoSuper offers a front-row seat to the future of education technology.

About Superschools

Superschools helps parents discover, compare, shortlist, and connect with trusted schools.

We simplify school discovery through verified school information, locality-based search, comparison tools, admission resources, and parent-focused content.

Superschools is part of GoSuper EdTech, a technology-led education company building products across education, AI, SaaS, discovery, and digital experiences.

Role Overview

We are looking for a Content Marketer with strong copywriting and content-marketing skills who can turn ideas, strategies, research, product features, and campaign goals into clear and effective content.
You will work closely with a Senior Marketing Consultant and contribute across content marketing, social media, SEO, product marketing, growth, CRM, website communication, and sales enablement.
You will be involved end to end — from understanding the audience and objective to researching, writing, refining, publishing, repurposing, and improving content based on performance.
This role is ideal if you:
- Enjoy writing across different formats and audiences
- Can turn complex information into simple, engaging content
- Want to understand the strategy and objective behind content
- Can work quickly without compromising research or quality
- Take ownership while knowing when to seek clarity

What You’ll Do

Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs
Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats
Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys
Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication
Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions
Support product launches, growth experiments, campaigns, and sales enablement content
Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search
Repurpose approved blogs, videos, interviews, research, and product information across multiple channels
Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency

What We’re Looking For

1–4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
Strong written English with excellent grammar, structure, clarity, and attention to detail
Ability to write both short-form and long-form content across different audiences and channels
Good understanding of hooks, headlines, storytelling, CTAs, audience intent, and conversion-focused writing
Strong research, editing, proofreading, and fact-checking skills
Ability to understand a brief and translate business or marketing objectives into effective content
Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities
Ability to take ownership of execution and progressively work more independently

Core Skills

Copywriting and content marketing
Blog and long-form content
Social media and campaign copy
Video and short-form scriptwriting
Website and landing-page copy
Product and UX microcopy
Email, WhatsApp, CRM, and lifecycle communication
Editing, proofreading, research, and fact-checking
Content repurposing
Basic SEO, AEO, GEO, keyword, and search-intent understanding

Responsible Use of AI

Use AI tools for research support, brainstorming, outlining, variations, and editing — not as a replacement for final writing
Review and rewrite AI-assisted content before publishing
Verify factual claims using reliable or approved sources
Never invent school information, rankings, fees, admissions details, statistics, or testimonials
Protect confidential company, parent, and school information
Ensure final content is original, accurate, useful, and aligned with the Superschools brand

Nice to Have

Experience in a content, creative, digital, advertising, branding, or marketing agency
Experience working with multiple clients, brands, stakeholders, or fast-moving startup teams
Experience in education, parenting, schools, EdTech, SaaS, marketplaces, or consumer internet businesses
Exposure to product marketing, growth marketing, SEO, or sales enablement
Experience writing school-discovery, admissions, locality, or comparison content
Familiarity with WordPress, GA4, Search Console, Ahrefs, Semrush, Canva, CRM, or content analytics tools
Knowledge of Kannada or Hindi is an advantage

Portfolio Requirements

Share 5–10 relevant writing samples
Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
We value clarity, originality, research quality, audience understanding, and writing ability over the number of samples

How Success Will Be Measured

Quality, grammar, readability, clarity, and factual accuracy
Understanding of briefs, audiences, and business objectives
Consistent and on-time delivery
Ability to incorporate feedback and reduce unnecessary revisions
Engagement across social, video, website, and campaign content
Organic search performance and content visibility
Landing-page, CTA, enquiry, and conversion support
Increasing ownership and independence over time

What You’ll Gain

Hands-on exposure to content marketing, copywriting, social media, SEO, product marketing, growth, CRM, and sales enablement
Opportunity to work closely with a Senior Marketing Consultant on both strategy and execution
Understanding of how content connects with customer journeys, product adoption, campaigns, traffic, enquiries, and business growth
Opportunity to grow beyond pure content marketing into broader content marketing, product marketing, growth, brand, or marketing strategy roles

Compensation and Work Details

Role Type: Full-time / Hybrid
Experience: 1–4 years
Location: Ananth Nagar / Electronic City, Bengaluru
Salary: Based on experience, writing ability, and portfolio quality
Working Days: Monday to Saturday
Timings: 9:30 AM – 6:30 PM
Flexibility may occasionally be required during campaigns, events, school shoots, and admission periods

Life at GoSuper EdTech

At GoSuper, engineers are creators. We value curiosity, ownership, and fast iteration. You’ll work on meaningful problems and build tools that touch the lives of real users every day.

We're building with purpose - and we're looking for like-minded people who want to build with us.